Our Story

From the Founder:

At DAX Eyewear, I believe in making high-fashion sunglasses accessible to everyone. This brand was born in 2019 out of a simple need: stylish, affordable, and practical sunglasses that fit into your everyday lifestyle.

As a mom of two energetic boys, I know firsthand the challenges of keeping up with life’s demands while trying to hold onto expensive sunglasses. Whether it’s losing them, my kids breaking them, or dealing with the inevitable wear and tear from busy family life, I realized there had to be a better way. That’s when the idea for DAX Eyewear was born.

My sunglasses are designed with you in mind. I wanted to offer a variety of trendy styles and colors that look expensive without the hefty price tag. Plus, many of the designs feature a variety of our signature hair-friendly nose pieces, so you can easily slip them on top of your head without worrying about tangles.

DAX Eyewear is more than just a brand; it’s a family-run business built with love and care. When you choose DAX, you’re supporting a small American company that truly values every customer.

Many people ask how I came up with the name. For me, it was simple:

D- is for my oldest son
A- is for my youngest son
X- is for 10 years of marriage to my husband when DAX was born

Your support means the world to me, and I’d love to see how you style your favorite pair. Don’t forget to tag @DAXEYEWEAR on social media!

Thank you for choosing DAX Eyewear. I’m thrilled to be part of your journey.

With love, 
Channing